Add alternate text (alt) to the image.
Select the location of the link.
Select the file to link to.
Enter the bookmark. A bookmark is a position within the page of the above URL.
Select this option to either open a link in a new browser window or to a custom target. Custom target can be "_blank", "_self", "_top" or the name of an Inline Frame (IFrame).
Save the settings.
Cancel saving the settings.